Getting Started
Purpose
Onboard a new user from install to first successful DSAMbayes run, then point them into the workflow guidance needed for serious modelling use.
Audience
- New DSAMbayes users.
- Analysts running DSAMbayes through R scripts or CLI.
Recommended route
- Install and Setup
- Quickstart (YAML Runner)
- Principled Bayesian Workflow
- Your First BLM Model or Your First Hierarchical Model
If you are coming from classical econometrics, read Frequentist to Bayesian Translation before customising priors or interpreting diagnostics.
Pages
| Page | Topic |
|---|---|
| Install and Setup | Prerequisites, installation commands, and verification |
| Concepts | What DSAMbayes does and how Bayesian MMM differs from classical regression |
| Your First BLM Model | Build, fit, and interpret a single-market model using the R API |
| Your First Hierarchical Model | Multi-market model with partial pooling and CRE |
| Quickstart (YAML Runner) | Minimal end-to-end CLI run from config to output inspection |
| FAQ | Answers to common questions |
Use Getting Started for setup, not for the whole methodology
The Getting Started pages are intentionally practical. Once you can run the package, use the workflow section to answer the two questions that matter most in Bayesian MMM:
- how should I think about priors?
- which diagnostics matter before I trust outputs?